I.T. 2019
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Europas größte Messe für IT-Sicherheit, Oktober in Nürnberg, bietet Lösungen zu Cloud, Cyber-Security, Daten- & Netzwerksicherheit. Vom – 10 Oktober fand die IT-Security Messe it-sa statt. Zahlreiche Besucher strömten nach Nürnberg, um sich über die neuesten. Und noch ein Thema jenseits technologischer Neuerungen wird die Unternehmen auch - wie in den vergangenen Jahren - begleiten: der. Die IT-Tage finden vom bis Dezember Die Teilnehmer erwartet ein breites Spektrum an aktuellen IT-Themen. Rückblick auf die IT-Tage Die IT als Gewinner der Krise? Die „neue Normalität“ als Folge der Corona-Krise bestätigt den Trend zur Digitalisierung und die hohe Bedeutung der IT auf allen. bis Oktober ist das BSI mit einem Stand und Vortragsaktivitäten auf der it-sa in Nürnberg vertreten. Wie in den vorangegangenen Jahren fungiert das BSI. Das Schwerpunktthema der lmdle.eu am September in Eibelstadt lautete 'AI - All about Intelligence'. Frei nach dem Motto beleuchtete die Konferenz für IT.

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ITB News Ticker. When Marc Andreessen made his now-famous statement about software in , he may not have even realized the extent to which the world would be consumed over the next decade.
Cloud computing lowered both the barrier for developing software and the barrier for distribution, and mobile devices extended the reach of software to previously unreached corners.
This created a new challenge in conducting said activity and acting on the data being collected. Enter artificial intelligence.
With a foundation of software-driven routines and the compute resources to broadly run advanced algorithms, AI can push software to the next level.
This oversight is an example of the kind of responsible implementation that technology professionals and solution providers must now perform.
In addition, functional AI is like any other software in that it requires solid inputs. In the case of AI, these inputs are often massive datasets rather than highly specific data points, but there is still a need to ensure quality.
For all the disruptive power that AI holds for business operations and job roles, it opens new opportunities for those with the expertise to manage its appetite.
Large businesses are focused on integration as well, but they have more internal resources that they can lean on. Even so, third parties are a popular option for integration activities, especially where deep knowledge is needed for a particular platform or application.
Whether integration is outsourced or being done in-house, the next step for many businesses will be automation. Just by using cloud systems, companies can take advantage of tools from their cloud provider.
Internet of things implementations expand the ability to gather inputs from a variety of sources, and artificial intelligence can help drive actions based on those inputs.
From there, the vast array of other emerging technologies allows companies to imagine and build complex automation.
The goal of this automation, as with all technological advances, is to reduce the amount of routine work and to create breathing room for innovation.
There will certainly be job roles that are disrupted in the process, but throughout the decade businesses have shown a preference for keeping and repurposing skilled workers in an environment of skill shortages.
Future automation will be highly complex, and the nature of AI will necessitate some amount of monitoring, so the endeavor will not be cheap.
As with all strategic IT, businesses will need to see clear ROI calculations and long-term improvement plans before venturing deeper into automation.
The theme of cybersecurity over the past decade was a shift from a purely defensive mindset to a proactive approach that combined technology, process, and education.
Moving forward, the shift will be from cybersecurity as a component of IT to cybersecurity as a critical business function.
When treated as part of IT, a proactive approach to cybersecurity may still struggle to get the proper budget allocation or properly demonstrate value to the business.
As a result, organizations are beginning to treat cybersecurity as a dedicated function. At large enterprises, this usually takes the form of a CISO managing a team of resources, and the division is more clear.
For everyone else, establishing a cybersecurity center of operations is much less formal and involves a blend of internal and external resources.
The process starts with defining risk tolerance, a step that most companies are not familiar with after simply placing all corporate content behind a secure perimeter.
The next step is to fill the skill gaps that exist, which has become a difficult task with so many different areas under the umbrella of security.
Finally, there must be metrics to measure the return on a more significant investment. Separating cybersecurity from IT and taking these steps elevates the function to that of a critical business operation, on par with legal or accounting.
For third parties providing security services and technical employees with security responsibilities, the transition will not take place overnight, but there will be notable progress throughout the year.
Deep fake applications are genuinely terrifying. We are talking about video and voice forgery software that convincingly makes people appear to be doing and saying things they are not.
This has the potential to wreak havoc on society, personal lives, politics, careers, and beyond. And while such trickery might seem like a fun distraction or the latest internet game, using these apps also means handing over reams of personal information to strangers.
Scary, right? As long as deep fake applications exist — and they will continue to exist and proliferate — the need for sophisticated data management will skyrocket in the coming years.
And data volume, already completely exponential, is only going to mushroom with the more expansive rollout of 5G networks next year and beyond.
This high-speed network is going to capture data at lightning-fast pace from any type of device or inanimate object. In the next year, these two trends are just the primary examples of ongoing issues with data management.
The need to properly identify that data with its true source i. The stock market has been flying high for the most part.
The top five corporations in terms of global market capitalization sport names like Microsoft, Apple, Amazon, Google, and Facebook. Emerging technologies offer exciting promise.
And yet, it is also a time of uncertainty. For many who work in technology, the potential for increased government regulation, which some states are already pursuing, is an obvious concern.
Most IT firms are operating on slim margins with limited cash flow. They fear too much regulation could restrain growth, while deregulation, they argue, could spur it.
Success and advancement come with a price: balancing demands for more accountability while continuing to innovate. The question ahead is how the tech industry takes ownership of these issues and works with government to build the proper set of guidelines.
The enormity of the industry is a function of many of the trends discussed in this report. Economies, jobs, and personal lives are becoming more digital, more connected, and more automated.
Waves of innovation build over time, powering the technology growth engine that appears to be on the cusp of another major step forward.
In the U. Despite the size of the U. Spending is often correlated with factors such as population, GDP, and market maturity. Among global regions, western Europe remains a significant contributor, accounting for approximately one of every five technology dollars spent worldwide.
However, as far as individual countries go, China has clearly established itself as a major player in the global tech market.
China has followed a pattern that can also be seen in developing regions, where there is a twofold effect of closing the gap in categories such as IT infrastructure, software, and services, along with staking out leadership positions in emerging areas such as robotics.
The bulk of technology spending stems from purchases made by corporate or government entities. A smaller portion comes from household spending, including home-based businesses.
With the blurring of work and personal life, especially in the small business space, along with the shadow IT phenomenon, it can be difficult to precisely classify certain types of technology purchases as being solely business or solely consumer.
CompTIA projects the global information technology industry will grow at a rate of 3. The optimistic upside forecast is in the 5.
Growth expectations for the U. As the largest tech market in the world, U. This is a narrower forecast range than what has been seen in past years, meaning industry executives are exercising a relatively high degree of caution in an unpredictable environment.
CompTIA uses a consensus forecasting approach. The results attempt a best-fit forecast that reflects the sentiment of industry executives.
As with any forecast, especially one as far-reaching as overall industry growth, many factors can play a role in the estimation.
On the upside, spending on emerging tech may accelerate and even drive additional spending in well-established areas that act as foundational pieces.
Conversely, currency fluctuations or trade policies could have a negative impact, causing companies to tighten their belt on discretionary IT purchases.
Other factors that influence revenue growth projections include pricing and product mix. The tech space is somewhat unique in that prices tend to fall over time, which may result in large numbers of units shipped but only modest revenue growth.
As with last year, the product mix in the year ahead will be an especially important factor, as the high growth rates of emerging categories are expected to more than offset the slow growth mature categories.
There are a number of taxonomies for depicting the information technology space. Using the conventional approach, the industry market can be categorized into five top level buckets.
The allocation of spending will vary from country to country based on a number of factors. In the mature U. This paves the way for investments in the software and services that sit on top of this foundation.
Tech services and software account for nearly half of spending in the U. Countries that are not quite as far along in these areas tend to allocate more spending to traditional hardware and telecom services.
Building out infrastructure and developing a broad-based digital workforce does not happen overnight. Scenarios do exist, however, whereby those without legacy infrastructure — and the friction that often comes with transitioning from old to new — may find an easier path to jump directly to the latest generation of technologies.
There are two caveats to this projection. First, the nature of emerging technology means that there is less history to guide future forecasts.
Not only might the numbers be off, but it is also difficult to predict which categories will take off and which ones will fall by the wayside.
Second, the stackable architecture of modern business systems blurs the lines between categories. While emerging technologies will be the driver for growth, they must be used in conjunction with more established technologies to create innovative solutions.
If the industry is strong and maturing, and if businesses are taking the next step in developing technology strategies, then it stands to reason that IT professionals should feel confident about their future prospects.
Overall, this seems to be the case. The vast majority of technology workers feel optimistic about their role as an IT professional. The primary reason for the positive sentiment is high demand for technology skills, which in turn leads to robust career options.
There is also a sense that the importance of technology to business objectives makes technology a more integral part of business operations and gives IT pros an opportunity to play a role in the direction of the organization.
On the other hand, some individuals have reservations about their career in the technology field. One of the main reasons for concern is the challenge of increasing complexity in business systems.
The trend of skill diversity is not lost on technology professionals. The first step in handling complexity is to grow individual skills, but as things scale up, it becomes untenable for one person to handle it all.
This can lead to a feeling of uncertainty and also a feeling that better results are expected even though budgets are flat or shrinking.
Other factors contribute as well. In the UK and ANZ, one of the main issues is an inability to pursue skill growth in the current role.
And the Benelux region stands out in terms of fear over the perception that technology causes harm to society. To some degree, these issues are present for any field, and it is worth repeating that a minority of IT pros have any uneasiness at all.
The remainder of this report will focus on analysis of the U. In-demand skills are a major driver for future sentiment, but the reason skills are in such high demand is that there is such a wide variety today.
As the trends section described, the IT skills of the previous era were marked by a heavy concentration in infrastructure.
Software development is the area where most companies expect to place focus in the upcoming year, but there is also strong demand for cybersecurity, data, and infrastructure.
Looking at each area individually highlights the layers of complexity that companies are dealing with as they try to build the best skills within their workforce.
Starting with infrastructure, the topic attracting the most attention in the upcoming year is cloud computing. As an established technology, companies are now in the next phase of cloud adoption, taking a holistic view of their IT architecture and reconfiguring workflow to take maximum advantage of cloud benefits.
Other main concerns within the infrastructure category likewise have the feel of the tried and true. Networking is an area being constantly upgraded as data demands grow.
Storage solutions need to match workflow demands, and solid backup plans are key for ongoing operations. Only after these four areas are covered do companies begin thinking about an emerging topic with internet of things.
While software development is poised to be the primary pillar for many firms in , it is also an area where many firms may not have a long history.
Until cloud computing lowered barriers for custom development, companies relied heavily on packaged software. In order to come up to speed, businesses are quickly learning both the best practices of the past and the new evolutions in the development space.
User experience is a good example of the latter, as mobile apps have redefined expectations around usability and reliability. Artificial intelligence is another evolution, albeit one in much earlier stages.
Quality assurance is perhaps a topic that bridges both sides—a practice that has always been a part of software engineering, but one that has changed drastically as cloud computing has given rise to microservice architecture.
For all the attention that DevOps has received, it is somewhat surprising to see it so low on the list of critical areas.
This could be due to the fact that data and security are nearly on equal footing with development and infrastructure, so a practice revolving around only two of the four pillars is not comprehensive enough.
Cybersecurity is possibly the most complex of the four pillars, covering expanded defenses that companies must build, innovative approaches to proactively test those defenses, and internal processes that create secure operations.
Cybersecurity analytics is the most prominent field companies plan to focus on, since the collection and analysis of data can help cut through some of the complexity and allow smaller teams to manage larger implementations.
Privacy and risk analysis are less about technology tools and more about corporate policies, forcing companies to establish guidelines that may have never before been in place.
These areas are the most sought-after, but the reality is that all areas of cybersecurity are critical for building a robust security posture.
Finally, the field of data is not set up to be a dedicated function as often as cybersecurity, but it is still a field where businesses are trying to establish comprehensive policies and management.
The leading two skills that companies are looking for demonstrate the typical balancing act between modern practices and established fundamentals.
Predictive analytics has become the specific goal emerging from the general field of big data. Not every company is prepared to manage massive amounts of data being consolidated from multiple streams, but every company can begin using their existing data to produce insights.
For those firms that are coming up to speed on data practices, database administration is a starting point for a more formal approach.
As far as cutting edge technologies, distributed ledgers such as blockchain have tremendous potential, but there are still hurdles in implementation and the technology will most likely remain a degree separated from most end users.
Adding to the challenge of filling a broad range of skills, companies are generally looking for candidates with deeper expertise.
Across all four IT pillars, hiring companies are primarily targeting either early career years of experience or mid-level years of experience.
This may make sense in the areas of infrastructure and software development, where businesses have likely built a hierarchy of skills over time. For cybersecurity and data, the situation is more complicated.
These areas, which have traditionally been subsets of infrastructure and development, have relied on those foundational pillars to provide the entry level skills.
Now that they are distinct functions, there are difficulties in creating the pipeline for more advanced talent. Over time, entry level positions will likely emerge, but in the meantime companies will have to explore different avenues for filling their skill gaps.
Thanks to these pipeline challenges, hiring is lower on the priority list for companies in the upcoming year. Instead, there will be a strong focus on training and certifying the employees that are already on board.
When it comes to career growth, there are three distinct areas IT pros expect to develop. First is technical skill within the existing specialization.
With so many different topics within each pillar, there is plenty of room for growth.
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Please look forward to a thrilling virtual edition of ITB Berlin that brings the entire industry together in one digital place as usual.
New: Four days of B2B, from Tuesday, 9 March to Friday, 12 March Three key offerings: Content, Business, Networking Customized digital exhibitor packages and sponsoring opportunities Together, we will digitally link what belongs together: business, network, content and yourself.
Next year in March and beyond. We look forward to ITB Berlin with you! Navigation Page content Additional information. Suggestions Please enter search term CompTIA projects the global information technology industry will grow at a rate of 3.
The optimistic upside forecast is in the 5. Growth expectations for the U. As the largest tech market in the world, U. This is a narrower forecast range than what has been seen in past years, meaning industry executives are exercising a relatively high degree of caution in an unpredictable environment.
CompTIA uses a consensus forecasting approach. The results attempt a best-fit forecast that reflects the sentiment of industry executives.
As with any forecast, especially one as far-reaching as overall industry growth, many factors can play a role in the estimation. On the upside, spending on emerging tech may accelerate and even drive additional spending in well-established areas that act as foundational pieces.
Conversely, currency fluctuations or trade policies could have a negative impact, causing companies to tighten their belt on discretionary IT purchases.
Other factors that influence revenue growth projections include pricing and product mix. The tech space is somewhat unique in that prices tend to fall over time, which may result in large numbers of units shipped but only modest revenue growth.
As with last year, the product mix in the year ahead will be an especially important factor, as the high growth rates of emerging categories are expected to more than offset the slow growth mature categories.
There are a number of taxonomies for depicting the information technology space. Using the conventional approach, the industry market can be categorized into five top level buckets.
The allocation of spending will vary from country to country based on a number of factors. In the mature U. This paves the way for investments in the software and services that sit on top of this foundation.
Tech services and software account for nearly half of spending in the U. Countries that are not quite as far along in these areas tend to allocate more spending to traditional hardware and telecom services.
Building out infrastructure and developing a broad-based digital workforce does not happen overnight. Scenarios do exist, however, whereby those without legacy infrastructure — and the friction that often comes with transitioning from old to new — may find an easier path to jump directly to the latest generation of technologies.
There are two caveats to this projection. First, the nature of emerging technology means that there is less history to guide future forecasts.
Not only might the numbers be off, but it is also difficult to predict which categories will take off and which ones will fall by the wayside.
Second, the stackable architecture of modern business systems blurs the lines between categories. While emerging technologies will be the driver for growth, they must be used in conjunction with more established technologies to create innovative solutions.
If the industry is strong and maturing, and if businesses are taking the next step in developing technology strategies, then it stands to reason that IT professionals should feel confident about their future prospects.
Overall, this seems to be the case. The vast majority of technology workers feel optimistic about their role as an IT professional. The primary reason for the positive sentiment is high demand for technology skills, which in turn leads to robust career options.
There is also a sense that the importance of technology to business objectives makes technology a more integral part of business operations and gives IT pros an opportunity to play a role in the direction of the organization.
On the other hand, some individuals have reservations about their career in the technology field. One of the main reasons for concern is the challenge of increasing complexity in business systems.
The trend of skill diversity is not lost on technology professionals. The first step in handling complexity is to grow individual skills, but as things scale up, it becomes untenable for one person to handle it all.
This can lead to a feeling of uncertainty and also a feeling that better results are expected even though budgets are flat or shrinking.
Other factors contribute as well. In the UK and ANZ, one of the main issues is an inability to pursue skill growth in the current role.
And the Benelux region stands out in terms of fear over the perception that technology causes harm to society. To some degree, these issues are present for any field, and it is worth repeating that a minority of IT pros have any uneasiness at all.
The remainder of this report will focus on analysis of the U. In-demand skills are a major driver for future sentiment, but the reason skills are in such high demand is that there is such a wide variety today.
As the trends section described, the IT skills of the previous era were marked by a heavy concentration in infrastructure.
Software development is the area where most companies expect to place focus in the upcoming year, but there is also strong demand for cybersecurity, data, and infrastructure.
Looking at each area individually highlights the layers of complexity that companies are dealing with as they try to build the best skills within their workforce.
Starting with infrastructure, the topic attracting the most attention in the upcoming year is cloud computing. As an established technology, companies are now in the next phase of cloud adoption, taking a holistic view of their IT architecture and reconfiguring workflow to take maximum advantage of cloud benefits.
Other main concerns within the infrastructure category likewise have the feel of the tried and true. Networking is an area being constantly upgraded as data demands grow.
Storage solutions need to match workflow demands, and solid backup plans are key for ongoing operations. Only after these four areas are covered do companies begin thinking about an emerging topic with internet of things.
While software development is poised to be the primary pillar for many firms in , it is also an area where many firms may not have a long history.
Until cloud computing lowered barriers for custom development, companies relied heavily on packaged software. In order to come up to speed, businesses are quickly learning both the best practices of the past and the new evolutions in the development space.
User experience is a good example of the latter, as mobile apps have redefined expectations around usability and reliability.
Artificial intelligence is another evolution, albeit one in much earlier stages. Quality assurance is perhaps a topic that bridges both sides—a practice that has always been a part of software engineering, but one that has changed drastically as cloud computing has given rise to microservice architecture.
For all the attention that DevOps has received, it is somewhat surprising to see it so low on the list of critical areas. This could be due to the fact that data and security are nearly on equal footing with development and infrastructure, so a practice revolving around only two of the four pillars is not comprehensive enough.
Cybersecurity is possibly the most complex of the four pillars, covering expanded defenses that companies must build, innovative approaches to proactively test those defenses, and internal processes that create secure operations.
Cybersecurity analytics is the most prominent field companies plan to focus on, since the collection and analysis of data can help cut through some of the complexity and allow smaller teams to manage larger implementations.
Privacy and risk analysis are less about technology tools and more about corporate policies, forcing companies to establish guidelines that may have never before been in place.
These areas are the most sought-after, but the reality is that all areas of cybersecurity are critical for building a robust security posture.
Finally, the field of data is not set up to be a dedicated function as often as cybersecurity, but it is still a field where businesses are trying to establish comprehensive policies and management.
The leading two skills that companies are looking for demonstrate the typical balancing act between modern practices and established fundamentals.
Predictive analytics has become the specific goal emerging from the general field of big data. Not every company is prepared to manage massive amounts of data being consolidated from multiple streams, but every company can begin using their existing data to produce insights.
For those firms that are coming up to speed on data practices, database administration is a starting point for a more formal approach.
As far as cutting edge technologies, distributed ledgers such as blockchain have tremendous potential, but there are still hurdles in implementation and the technology will most likely remain a degree separated from most end users.
Adding to the challenge of filling a broad range of skills, companies are generally looking for candidates with deeper expertise.
Across all four IT pillars, hiring companies are primarily targeting either early career years of experience or mid-level years of experience.
This may make sense in the areas of infrastructure and software development, where businesses have likely built a hierarchy of skills over time.
For cybersecurity and data, the situation is more complicated. These areas, which have traditionally been subsets of infrastructure and development, have relied on those foundational pillars to provide the entry level skills.
Now that they are distinct functions, there are difficulties in creating the pipeline for more advanced talent. Over time, entry level positions will likely emerge, but in the meantime companies will have to explore different avenues for filling their skill gaps.
Thanks to these pipeline challenges, hiring is lower on the priority list for companies in the upcoming year. Instead, there will be a strong focus on training and certifying the employees that are already on board.
When it comes to career growth, there are three distinct areas IT pros expect to develop. First is technical skill within the existing specialization.
With so many different topics within each pillar, there is plenty of room for growth. Second is technical skill in a new area.
The four pillars interact in unique ways, and these overlaps define how business solutions are built and maintained.
The final focus area for career growth is project management, going beyond the technical interactions to handle scheduling, deliverables, and tradeoffs.
Shifting gears from skill needs and development, the other workforce topic that will be a major issue in the upcoming year is diversity and inclusion.
A wide range of research and anecdotal examples proves that there is still much work to do in achieving equity, from data on wage gaps to the makeup of executive teams to ongoing reports of abusive behavior.
The trend may be heading in the right direction, but the chasm was so wide that it will take significant time and intentional changes to close.
Four out of 10 companies say that fostering workforce diversity is a high priority for There is a long list of actions that could improve the situation.
Flexible work arrangements, including the physical environment, can create more opportunities and a more welcoming atmosphere, especially if there is a hard look at how the existing arrangements unintentionally create barriers.
Training remains a popular option, though it is imperative that the principles from training are also found in corporate culture. Some options that may deserve broader adoption are recruiting from training programs that focus on underserved populations which also has the effect of improving the skill gap problem and carefully reviewing corporate communications to ensure equal representation and inclusive language.
Overall, the landscape for the IT profession in is one full of opportunity but also one that is rapidly changing. There is the potential to apply technical skills across the business for personal exposure and growth, and there are also unique questions that need to be answered around the role of technology in modern business and society.
As existing skills and practices provide the foundation for digital transformation, technologists should also be open to new skills and practices that add value to their business and produce success in their career.
Technology and the business of selling it has grown far more complex. But with challenges come opportunities. Looking ahead to , firms that manage to thrive will be making investments in skills training, expanding their market reach to new customers and verticals, partnering with potential competitors, and embracing emerging tech.
For many, that means getting out of their comfort zone. Companies in the channel are pretty clear about what they believe will contribute to positive outcomes next year.
Six in 10 channel firms said the No. This likely means both expanding into new vertical markets or simply growing the aggregate number of customers across the business.
The No. This is especially true with managed services providers for whom upselling current customers to additional types or tiers of services is often the key to growing revenue and profit margin.
Other areas where firms place value include expanding their business lines, which explains the enthusiasm seen for adding emerging technologies to their portfolios.
From a practical perspective, companies also see potential benefit from tightening up their operations internally.
Efficiency and cost-cutting, while not the most exciting, are a necessary measure to investing in new market expansion and new customer acquisition.
What could derail ? And because most channel firms are SMBs with tight budgets, managing the desire for the best-skilled employees for the future against resource availability in the present is a very real problem.
It should also be noted that it is a fraught time for the tech industry in general. For many companies in the channel, the potential downstream repercussions of negative industry perceptions are a concern.
Four in 10 believe greater scrutiny will come from customers themselves. And still more believe innovation could be stifled because tech companies will start to fear lawsuits or other pushback and tap the brakes on new initiatives.
A channel firm that says it is selling some kind of artificial intelligence or virtual reality solution, for example, is most likely doing so with a limited number of customers and generating minimal revenue overall from these solutions.
But that is the nature of the adoption of new technologies. That said, there is no denying that enthusiasm is real among channel practitioners, who clearly see emerging tech as a means to cement future relevance in the industry and drive future sales.
This is despite years of talking about vertical specialization as a top competitive differentiator. Tech acumen about the next big thing matters to them.
Looking ahead to , half of channel organizations expect significant gains in emerging tech adoption.
That includes both selling these wares in some capacity and experimenting with them in-house before deciding to add them to the official portfolio.
The main catalysts for entering one or more of these markets are twofold. They represent a greater revenue opportunity than existing offerings and customer demand is starting to increase.
Of all the emerging tech categories — and they are myriad — IoT hardware and software ranked as the biggest revenue drivers, not surprising given their relative maturity compared to newer emerging tech categories such as drones, for example.
There are inhibitors to emerging tech adoption in the channel, and they make perfect sense given the general size and scope of most of these organizations.
Risk aversion is also real, while others struggle with determining a clear business need to adopt some of these new categories. One reason to throttle back on adoption exuberance?
A quarter of channel firms say their customers are actually overwhelmed by the array of choices and the media bombardment about new, shiny stuff.
As a result, they have decided to take it slow and focus more on the basics of their tech needs, such as security and infrastructure.
But increasing technology ubiquity cannot be ignored. The democratization of technology across all levels of the business world is impacting how the channel sells and goes to market, to whom they sell, what the sales cycle looks like, and the type of services that wrap around any initial sale or engagement.
This has obviously been an upward trend for several years. But one of the more interesting consequences of this trend is somewhat longer sales cycles for many in the channel.
Between increased technology complexity and the need to explain technology to a lay person versus the IT buyer, nearly 4 in 10 channel firms say the average sales cycle has gotten longer over the past year.
Often, line of business buyers do not anticipate the many layers beyond the initial purchase, such as security, compliance, or integration services, that need to be factored into a decision.
Once they are made aware, the time to finalize the engagement is lengthened. Along with managing their portfolio and their customer dynamics, workforce issues also loom large for channel firms today.
Two-thirds of these firms have openings and are actively seeking to hire IT staff, while a third are looking to fill open positions on the business side of the house.
Why so many open positions? Skills needs and desire to grow. A third of firms say that new skills needs, mainly to tackle emerging tech aspirations and other disciplines not previously practiced, have created a workforce crunch.
Another third say they want to expand and grow their business, necessitating adding headcount. That, coupled with the introduction of new technologies that require a more sophisticated level of skill, has spun up a bit of a perfect storm on the workforce front for the channel.
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